CURRENT STATUS OF BUSINESS
Some of the business people from previous generations that are not keeping up with the current trends will argue that advertising in a local business directory is a waste of time. They feel that they have already built a good reputation and a customer base. However, they are potentially missing out on a world of new business opportunities.
Although local business directories can be found in various formats i.e. print media, yellow pages, etc., the majority of searches for service providers are done online. We are now living in the digital age and nearly every customer has access to the internet. When we want information, we want in fast. We do not want to wait on the telephone or page through the yellow pages for information. We access our nearest internet compatible device i.e. smartphone, laptop, tablet, etc and type in the keywords of the service we are looking for including the area and Presto! A list of business names and numbers are provided to the customer in need.
As you can see, if you as a business owner do not advertise your goods or services on a local business directory, there are plenty of missed opportunities that are passing you by. You are literally handing over hundreds or even thousands of dollars to your competitors without evening knowing it. This could have serious implications on the longevity of your business.
If you are not on a local business directory yet all is not lost. A quick search on your preferred search engine will provide you with all the information of your local business directories and how to join. Some of the directories are free of charge, whilst others charge a monthly service fee. So how does one choose which route to go? One of the key deciding factors is identifying which service provider has the most hits. Hits are the number of users that visit a specific website. The greater the amount of people looking at a particular site, the greater audience your business is exposed to.
- Keep your contact details up to date. You don’t want a potential customer calling an incorrect number
- Provide a clear and concise description of your business and the goods or services offered
- Provide a map and co-ordinates of your business premises
- Provide exceptional service to your clients as negative reviews on your listing will have an adverse effect on expanding your business.
As a member of a local business directory, you have the opportunity to meet new clients that would previously have not known about what you do. This will open new doors and help your business reach its full potential.